components to Toshiba Corporation, in Japan. Toshiba is a highly
respected electronics manufacturer. Selling to Toshiba would represent
a lucrative business expansion for your company.
You are working through a trading company, who has made introductions
between your company and Toshiba. You and your team have been engaged
in "relationship-building" with your Japanese counterparts for two
months. You've familiarized them with the quality of your products and
on-time delivery record.
Negotiations have proceeded slowly, by American standards. You are
preparing for a meeting with your counterparts to discuss payment
terms. The timing for this meeting couldn't be worse for your team.
CHIPCO was required to recall several of its products. CHIPCo bore the
costs of the recall, but the recall has been disruptive for customers.
You've decided to script the forthcoming discussions between your team
and the Toshiba team. You've decided not to raise the issue of payment
terms and instead address the quality issue with Toshiba. In doing so,
you'll focus on the speed and responsiveness of your company in dealing
with the issue.
Assignment:
Based on what you've learned about doing business in Japan, prepare a 1
- 2 page (APA Formatting and referencing) strategy for handling the
Toshiba-CHIPCO meeting. Use the information learned this quarter about
the Japanese approach to conflict, emphasis on harmony, aversion to
embarrassment, etc. in preparing your strategy.
Fig: 1