The themes of Unit 5 are STP and IMC. Make a journal entry that

answers the following question: How can you use social media to

build your personal brand? What steps should you take to ensure

the best possible outcome? Provide the details, expected

outcomes, metrics and time line for your personal branding efforts.

Tanner, J. & Raymond, M.A. (2016). Principles of marketing. Open

Textbooks for Hong Kong. Licensed under a Creative Commons

by-nc-sa. Read online at:

https://www.opentextbooks.org.hk/ditabook/16010

MindTools. (n.d.). Segmentation, targeting and positioning (STP)

model: What is the STP process in marketing? Retrieved from

https://www.mindtools.com/pages/article/stp-model.html

200 words | 7th EDITION APA CITATION FORMAT WITH IN TEXT

CITATION! The story link sent should be the only focus in

answering the question.