Q1. What were the circumstances surrounding the creation of this enterprise in 1999, what

was the core business idea and who were key stakeholders?

Q2. QUESTION: Why do you think the venture capital (VC) investors mentioned on "page 2"

of the case decided to invest into this enterprise, and what do you think may have been their

goals and timetable to reach these goals?

Q3. For the founding managers of Collabrys, what do you think the statement means (page

2, bottom): "Their basic strategy remained to transform marketing by helping businesses

create and deepen their customer relationships...*

QUESTION: What was the basic idea about the opportunity presented?

Q4. QUESTION: Did the company/VC learn from experimenting in new directions: Has

Collabrys developed any core competencies from these business efforts and do they have a

clear value proposition (benefit/solution) for a potential target market?

Q5. QUESTION: How much cash does the company have left at the case study time in May

2002, and how much money have they spent since start-up 1999? Where has the cash come

from, customer sales/profits or investor money?

Q6. Evaluate CEO's Wayne's performance through May 2002: What was he like as a CEO

(What are CEO's supposed to do in this situation?) What do you think were his key

strengths/weak points as a CEO for a new business start-up?