Once your mood board is complete, you should narrow down your selections to 3 key

images for your project. These three images should relate to one another through

both content and color.

You will NOT do a mood board for each word. Your mood board is an overall

design concept. You will be selecting 3 images from your abstract images on

your mood board.

O

Give each key image a concept word that summarizes the design intent.

O Verbs that call for action are best. Keep in mind each word should posses

many interpretations, manifestations, and possibilities that could be

developed within a design. Example words: Connection, Interaction,

Isolation, Communication, Integration, Timeless, Inviting, Collected, etc./nInspired by your mood images, create a2-3-word concept title that expresses the

essential issues of your project. Additionally, prompted by the concept title and mood

board images, write a100-word concept statement for overall project. This concept

should NOT have "I will design.... etc.

The concept title should capture the essence of the concept in a few words,

preferably fewer than three words. A concept statement is a key tool of the

interior design process and is critical to a designer's communication with

clients, with other designers, and with the public. A concept statement presents

the "big picture", the overall course of action that emerges in response to the

issues presented by the client and client's project.

Conceptual writing has three functions:

■

To state and understand a design problem

To explore and hypothesize a design solution

To present and define a design mission