Now that you have read the Riverside Credit Case, think about how much has changed in

the last 2 years. Online banking, social media, Omni Channel marketing has exploded.

1.

List five market conditions that will impact how RCU interacts with current customers

and/or potential customers. Assume RCU is your local Canadian bank or credit union

competing with branches of bank and credit unions like RBC, TD, BNS, CIBC, BOM,

and the various local community credit unions.