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https://uab.instructure.com/groups/346802/discussion_topics/7329486

pasting it into the reply area of the discussion. De sure to come back and respond to your group members.

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Description:

UAB Hospital has decided to purchase a unique and very expensive type of MRI scanning equipment (to detect tumors). Look up some information on the

internet about what is MRI equipment and how would it be used by a health care provider.

The General Electric Company (GE) is a major provider of MRI equipment. It is important for the sales manager of GE Healthcare to understand who is

likely to be involved in the buying center for this purchase at UAB Hospital. Each person may influence the purchase and perhaps influence it in different

ways. The sales manager needs to see if all of the different buyer center's needs are being met, and if not, why not. Clearly, this kind of thinking can help

guide the sales strategy.

See the section in the book about "Multiple buying influence in a buying center" for more discussion of the buying center concept.

INITIAL POST:

In a few sentences, introduce yourself to your new discussion group.

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Then address these points related to the case above:

. Who might be involved in the buying center?

• Explain your answer and describe the type of influence that different people in the buying center at UAB Hospital would have on the purchase.