Chapter 11 Assignment

Instructions: Answer the following questions regarding Chapter 11. Each question should

be answered in one or two thorough, complete paragraphs.

Question 1. Discuss the social mediated path of influence as proposed by social cognitive theory

of mass communication. For what programs have you interacted on social media with other

fans? In hindsight, what kind of influence did the media have on you?

Write your answer here.

Question 2. According to encoding/decoding theory, decoding is the more important part. This is

from the audience perspective, but what about from the perspective of someone working in/for

the media? How much thought should be put into thinking about the encoding of messages and

the ideology presented?

Write your answer here.

Question 3. Since the public is now able to interact and report news, does this change agenda

setting theory? Does anything need to be added to the theory presently to make it stronger?

Write your answer here.