Case Study Instructions

Your Case Study analysis requires you to read and respond to the case reading provided above titled: "Blackfish Backlash." 

Discussion Questions

1. Write a 1-paragraph summary of the case in your own words including the public relations

issues/challenges (no more than 10-12 complete sentences)

2. Discuss the use of bots as two-way communication. Are they effective? Why or why not?

3. Do you believe SeaWorld brought more attention to the film with its response? Explain.

4. SeaWorld did not break any laws by sending an employee to PETA to pose as an animal rights

activist. If no laws were broken, was this behavior ethical? Justify your answer with connections

to the textbook.

5. What are the ethical boundaries of advocating for your own organization?

6.

Ending the breeding program was framed as SeaWorld's decision, as though the company was

listening to its consumers. Do you believe this approach was acceptable and ethical? Why or

why not?