Assignment 2

1. What are the problem with MSN-US campaigns when compared with Google US? (Explain

with the data you have or analysis you have performed. In Answer use numbers also not just

words.)

2. How should the problems be addressed at Air France? (Overall recommendations for the

company in terms of their digital/internet marketing)

3. For the publisher having CTR and landing page recommendations, what further strategy you

could come up with? (Explain details of improvements)/n4. What bidding strategies Air France should use for Google US campaigns? (Explain why as

well)

5. For an agency such as WPP -If the existing business model needs to change, what would

the agency's business model look like? (Hint: current data and metrics to what they can

provide. Consider future opportunities from the programmatic ads class)