4. If you were Tim, how would you have divided the initial equity? Why? Looking back at what happened, were there alternatives regarding the allocation of founder equity that might have improved the company's chances of success? If so, why? Would you have introduced vesting?

4. Instead of splitting the equity as 33% each they could have divided it in a better way. This might look as fair and equal but they have to understand the other investors and employees. The founders can keep 50% of the share and the investors can get up to 30% and 10 to 20 % of the share can go to the employees. And 5% can be in reserve. If this ratio has been maintained, the company would not have had to cut down on the salary of the employees and could have also helped Savage Beast when they were going in a downward spiral.