1. Assuming Virgin Mobile's target segment (14-24-year-olds), how should it structure its pricing?

Which of the suggested options would you recommend? In proposing your pricing plan, please be

as specific as possible with respect to various elements contracts, size of the subsidies, hidden

fees, average per-minute charges, etc. (It is important to carry out and describe the necessary

calculations to examine the impact of each one of this elements).